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BIG3 Announces State Farm Sponsorship Deal for 2019 Season

The BIG3 just keeps getting bigger and bigger. The professional 3-on-3 league founded by music and entertainment mogul Ice Cube and entertainment exec Jeff Kwatinetz held its first ever Combine and Draft this spring, added four teams, and expanded to 18 cities; up from 10 the previous season.

The league also signed deals with CBS Sports, Toyota, and adidas. Earlier this week, it was announced that the league will be partnerng with sports promotion company 90 Plus Group to take the game abroad via an all-star exhibition tour in China during the Fall of 2019. Just two days after that announcement, the BIG3 has agreed to a sponsorship deal with State Farm Insurance.

The terms of the deal include State Farm branding throughout BIG3 arenas in all 18 cities the league visits this summer, including on basket stanchion pads, center court jumbotrons, and courtside LED signage. The insurer will also present BIG3 games played at State Farm Arena in Atlanta on Sunday, July 7.

“BIG3 and State Farm are a natural fit because they’re the top car and home insurer in the country and we’re the top 3-on-3 basketball destination,” said Ice Cube. “Brands recognize the widespread popularity of the BIG3, and this sponsorship is just the latest in a string of big moves we’re making on and off the court.”

The 11-week BIG3 season will air live on CBS Television Network and CBS Sports Network. State Farm will be featured on 20 BIG3 broadcasts on CBS and CBS Sports Network. State Farm joins Toyota, cbdMD, adidas, and Alex and Ani.

Last month at the BIG3 Player Draft in Las Vegas, expansion team Enemies selected Royce White with the first overall pick. The first round filled out with picks Chris Johnson (Triplets), Larry Sanders (3 Headed Monsters), Josh Powell (Killer 3’s), Will McDonald (Ball Hogs), Yakhouba Diawara (Tri-State), Greg Oden (Aliens), Patrick O’Bryant (Trilogy), Shawn Williams (Bivouac), and Jamario Moon (Ghost Ballers).

In addition to big name sponsorship deals, the BIG3 added some big names on the hardwood as well. Gilbert Arenas, Lamar Odom, Jason Terry, Joe Johnson, Josh Smith, Franklin Session, C.J. Watson, Jason Richardson, Shannon Brown, Al Jefferson, Mario Chalmers, Brandon Rush, Carlos Arroyo, Dusan Bulut, and more will be playing their first season in the league which is scheduled to tip off on June 22 in Detroit, MI. Amar’e Stoudemire, Drew Gooden, Nate Robinson, Corey Maggette, Stephen Jackson, Carlos Boozer, Glen ‘Big Baby’ Davis, Chris ‘Birdman’ Andersen, Rashard Lewis, Mahmoud Abdul-Rauf, Cuttino Mobley, Jermaine O’Neal, Brian Scalabrine and many more are back.

The players aren’t the only big names that will be in the building. The star-studded coaching roster of the BIG3 include Julius ‘Dr. J’ Erving, Gary Payton, Nancy Lieberman, Rick Barry, Lisa Leslie, and George ‘The Iceman’ Gervin. Chairman Amy Trask, CEO Amit Bajaj, and Commissioner Clyde Drexler will continue to guide the league along with Ice Cube and Kwatinetz.

Tickets are now on sale at big3.com.

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